3/9/2024 0 Comments Fonts used in manga scans![]() ![]() So, what exactly is typography, and why is it so important in branding? Put simply, typography refers to the design and use of typefaces, or fonts, in visual communication. The secret to creating a distinctive visual identity isn’t always about using a totally unique typeface but rather, customizing existing fonts to align with their branding and stand out from the crowd. It is also worth considering that these typefaces are an integral part of each brand’s visual identity, brand recognition and brand personality.īut what if I told you that, using similar fonts isn’t something new, That’s right – Even some brands in the same line of business use the same font. This is the first step on having a knack for logos and design. Surely, if branding interests you, you may have noticed brands like Nike, FedEx, PayPal, Red Bull, and Louis Vuitton all have a similar font, FUTURA. The fonts’ existence is impossible to not notice, from street signs, to the labels in our food, and to the articles we have encounter in our social media pages. ![]() ‘This font looks familiar…’is a point at which you have been in the creative industry long enough to notice repetitive things. ![]()
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